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The Boutique: How To Start, Scale, And Sell A Professional Services Firm Kindle Edition

by Greg Alexander (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 157 ratings
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What Is A Boutique?

    • A professional services firm past the start-up stage but pre-scale.
    • Examples can be found in consulting, marketing and advertising, IT services, etc.
    • It's basically anyone who sells their expertise.
    • There are 1,465,900 boutiques.

    This book is for owners of professional services firms

      • It Is About What Firms At Scale Do
      • It is about what boutiques need to do to scale.
      • This knowledge gap between those at scale, and those not at scale, makes all the difference

      There is about two trillion dollars spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.


      We Are In The Golden Era Of Boutiques

        • The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house.
        • Clients are looking for external expertise.
        • Clients have big budgets to spend.
        • Clients are buying from boutiques in record numbers.

        The sun is shining. Time to make hay.
        Previous page
        1. Print length
          277 pages
        2. Language
          English
        3. Sticky notes
          On Kindle Scribe
        4. Publication date
          October 6, 2020
        5. File size
          941 KB
        6. Page Flip
          Enabled
        7. Word Wise
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        Editorial Reviews

        Review

        Very well written and informative.
        The Boutique by Greg Alexander is a fascinating book that teaches how to start, scale and sell your expertise. A boutique is a business that sells its professional services and has less than 250 employees. Interestingly, it is harder to sell a service than it is a product. The author skillfully organized this book into sections that allow him to zero in on the point he is delivering. He asks meaningful questions that make you face the "why" into what you are doing. I found this book informative and interesting.​​​​​​​

        From the Author

        Get This Book For Your Team
        Share the learnings from this book with your
        team. It's a great way to inspire new thinking
        and help create alignment around new ways of
        thinking. You can also have your key leaders
        join the Collective 54 mastermind community
        with you. Participating in the Collective as a
        team creates stronger team learning and saves
        time when you do it together. The expertise
        and member engagement in Collective 54 are
        based on The BOUTIQUE.

        Product details

        • ASIN ‏ : ‎ B08J5DB4CM
        • Publisher ‏ : ‎ Advantage (October 6, 2020)
        • Publication date ‏ : ‎ October 6, 2020
        • Language ‏ : ‎ English
        • File size ‏ : ‎ 941 KB
        • Text-to-Speech ‏ : ‎ Enabled
        • Screen Reader ‏ : ‎ Supported
        • Enhanced typesetting ‏ : ‎ Enabled
        • X-Ray ‏ : ‎ Enabled
        • Word Wise ‏ : ‎ Enabled
        • Sticky notes ‏ : ‎ On Kindle Scribe
        • Print length ‏ : ‎ 277 pages
        • Customer Reviews:
          4.5 4.5 out of 5 stars 157 ratings

        About the author

        Follow authors to get new release updates, plus improved recommendations.
        Greg Alexander

        Greg Alexander

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        Full content visible, double tap to read brief content.

        Greg Alexander is the Founder and Chief Investment Officer for Capital 54. He is also the founder of Collective 54, the first expert community for founders and leaders of boutique professional services firms.

        Greg contributes to the family by deciding which entrepreneurs to bet on, and which firms to invest in. He contributes to entrepreneurs by helping them scale and exit their firms by sharing how he scaled and exited his.

        Greg operates at the intersection of strategy and domain know-how. His proven process for scaling and exiting boutique professional services firms is the cornerstone of value that Capital 54 provides to its investments.

        Greg is passionate about creating financial independence for all. Prior to opening the family office, Greg had two careers spanning 25 years. He co-founded SBI, a professional service firm, and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest.

        Prior to SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is a published author and his podcast and Company TV series on Sales and Marketing insights from B2B thought leaders and growth experts, set an industry benchmark. Greg is an active member of YPO and several private peer organizations including being the founder of Collective 54.

        Customer reviews

        4.5 out of 5 stars
        4.5 out of 5
        157 global ratings
        1+1+1 = 10
        5 Stars
        1+1+1 = 10
        Greg has a one of a kind approach that sticks to your chest.The organization of this book is super helpful - I can easily bounce around to relevant topic for that day. I lived the SBI Experience in the trenches with Greg. He and the SBI team dramatically accelerated and inspired my career. I am one of the "liberated" as Greg puts it in the book.I find the The Team chapter to be the most valuable followed by culture. We only get one life on this earth and it must be worth living.
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        Top reviews from the United States

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        5.0 out of 5 stars Certainly, a widely recommended book.
        Reviewed in the United States on March 23, 2022
        Verified Purchase
        Greg Alexander’s ‘The Boutique’ is a perfect roadmap to all aspiring business developers. The book primarily is based on Boutique firms. A boutique is essentially a small monetary firm that provides specialized services for a particular section of the market. This book vastly deals with boutique services.

        It is divided into three parts. Part 1 acts as a guidebook on how to start a boutique; part 2 teaches and guides about scaling a boutique and part 3 talks about the most important aspect- selling of the boutique. These 3 parts are again written in several chapters which are very crisp and informative.

        One would certainly learn about various approaches to be a better leader in the professional market. It is an easy to read and very practical book. The usage and illustrations of personal experiences make the book livelier and more engaging. The content will be valuable for years to come.
        2 people found this helpful
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        Mia C.
        4.0 out of 5 stars Interesting, well written and complete.
        Reviewed in the United States on March 29, 2022
        Verified Purchase
        “The Boutique: How To Start, Scale, And Sell A Professional Services Firm” by Greg Alexander is a compelling reading that taught me a lot of things. I bought it out of curiosity to know what this term called The Boutique is and the information presented in these pages was really useful for my current business.
        I highlight that the reading is not difficult and that the author has a very good way of explaining things. The book is not short, so it took me some days to finish reading, but after I read the last page I had a new vision in mind and also a new perspective.
        I would recommend reading The Boutique to those entrepreneurs out there because it is interesting and has helpful information; the author is certainly a visionary.
        3 people found this helpful
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        Eric
        5.0 out of 5 stars Impressive Leader. Did What He Teaches. Makes It Easier To Achieve Our Goals.
        Reviewed in the United States on November 17, 2023
        Verified Purchase
        Read his book on recommendation by another ProServ Boutique Firm owner and friend. Then joined his Collective54.com membership organization to increase the knowledge and application of it to my firm that helps our clients grow through data-driven management consulting, marketing, and business automation services. The author, Greg Alexander, his concise educational content, and tools, his team, the peers within the membership, guest speakers, and more have help my business partner and I lead our firm into achieving our goals of increasing profit YoY, developing leaders on our team, and helping our clients achieve their revenue goals so much faster! It’s still a lot of hard work, but the clarity on how to achieve these goals has been a game-changer for Analytics, Marketing, and Growth and our sister company, SKORDLE Advertising.
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        George
        5.0 out of 5 stars A great resource for selling your skills!
        Reviewed in the United States on March 25, 2022
        Verified Purchase
        The Boutique: How To Start, Scale, And Sell A Professional Services is a very useful source of great information on offering your services if you are starting your own business or even working on your business already. It is a great resource book for freelancers and people who work from home, as the author was during COVID 19. Greg did a very good job detailing guides on how to start, scale and sell a service. I appreciate the fact that I can read the section in a non-sequential order because readers are in different stages of their business. It is easy to follow and a very quick read. He makes a very valid point about building a valuable asset in this era. The chapters are very well put together. I will definitely recommend it.
        3 people found this helpful
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        Ryan Nokes
        3.0 out of 5 stars Fantastic checklists
        Reviewed in the United States on July 18, 2023
        Verified Purchase
        This book has some fantastic checklists to help you know if you're on track to success and to help you find gaps where you can improve. Light on other content or how to's or examples. Wish there was a lot more of that.
        2 people found this helpful
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        Sanjin
        5.0 out of 5 stars Structured and systematic business guide
        Reviewed in the United States on April 3, 2022
        Verified Purchase
        The Boutique is a well-put-together, helpful business book for anyone trying to start a boutique, scale it or even sell it.
        The author provides some excellent advice, and I like the writing style - authoritative, knowledgeable, but still patient and laid-back. A great combination that is hard to achieve.
        The book is easy to read, and it's best used as a reference guide to your business. The author provides helpful checklists in chapters, so it all feels very structured and systematic; definitely, a plus when it comes to business advice books.
        The market for business books is bloated, as it seems to me; however, there's always room for a well-written guide like The Boutique. Check it out!
        One person found this helpful
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        Sergio Beristain
        4.0 out of 5 stars Good book to sell your consultancy
        Reviewed in the United States on May 2, 2024
        Verified Purchase
        I don't think the assessment questions were necessary or guided enough in the context. But the advice is great for owners of small boutique consultancy! It would be even better if he elaborated more on his experience
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        Martha Custis
        5.0 out of 5 stars Helpful Read
        Reviewed in the United States on March 21, 2022
        Verified Purchase
        The professional services industry is one that is both high growth yet somewhat elusive. With so many options and technical jargon, it can often be overwhelming to even figure out where you stand. Here is where Greg Alexander and his book The Boutique: How to Start, Scale, and Sell a Professional Services Firm, come in to lay everything out in plain, simple, and accessible terms.
        The book follows the order given in the title—you can simply choose which aspect applies to you, or as I did, read the entire book with its wealth of information. Each chapter contains helpful guiding questions for you to complete to achieve a better understanding of your needs/position, and makes it easier to reference later.
        A quick and easy read, The Boutique takes away the mystery of success in providing or selling a Professional Services business, and puts the reins firmly in the hands of the reader.
        2 people found this helpful
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        Top reviews from other countries

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        Dave
        5.0 out of 5 stars Canadian Startup
        Reviewed in Canada on August 31, 2022
        Verified Purchase
        My startup is just weeks away in transitioning to a boutique. I expect to have my first contract before year-end. This book was an excellent guide, saving countless hours of assembly.
        One person found this helpful
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        Amazon Customer
        5.0 out of 5 stars A must read
        Reviewed in Germany on October 4, 2021
        Verified Purchase
        A must read for any professional services company owner! Invaluable tips on how to grow, scale and exit your firm!
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        Brad D.
        5.0 out of 5 stars The most important book every service-based business owner should read!
        Reviewed in Australia on April 16, 2024
        Verified Purchase
        After years of listening to podcasts and reading books and trying to translate their product-based education into how it would apply to our professional service business, I found this book. Every chapter hit so many nails on the head and gave us complete clarity on what we needed to focus on in order to scale. I couldn’t recommend it highly enough to companies of any size who are selling a service!
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        Martin
        4.0 out of 5 stars Innen hui, außen Pfui
        Reviewed in Germany on March 7, 2023
        Verified Purchase
        Ich habe das Buch für mich und zwei Kollegen aus der Geschäftsleitung bestellt. Der Inhalt gefällt mir bisher ganz gut, aber ich kann nicht nachvollziehen, weshalb die bewusst neu gekauften Bücher mit Kugelschreiberlinie und abgewetzter Ecke eintreffen. Kann nur mutmaßen, dass Amazon eine Rücksendung nicht richtig geprüft und wieder als "neu" verkauft hat.
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        Martin
        4.0 out of 5 stars Innen hui, außen Pfui
        Reviewed in Germany on March 7, 2023
        Ich habe das Buch für mich und zwei Kollegen aus der Geschäftsleitung bestellt. Der Inhalt gefällt mir bisher ganz gut, aber ich kann nicht nachvollziehen, weshalb die bewusst neu gekauften Bücher mit Kugelschreiberlinie und abgewetzter Ecke eintreffen. Kann nur mutmaßen, dass Amazon eine Rücksendung nicht richtig geprüft und wieder als "neu" verkauft hat.
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        2 people found this helpful
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        Philip S.
        5.0 out of 5 stars I wish I had this book 5 years ago
        Reviewed in Australia on October 1, 2021
        Verified Purchase
        As a small boutique agency owner focused on scaling my business, this book taught me more in the day I took to read it than I learned in 4 years of university. It is beautifully crafted; clear, concise and elegantly structured, it lays bare the essential insights required to launch, scale and sell a boutique business. If the business owner answers the questions posed at the end of each chapter honestly, there is nowhere to hide. I completely recut my 2 year strategy based on the principles detailed in the book. I now feel I am on the road to successful scaling, and importantly my staff are inspired and motivated by our new company strategy also.
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